Founded in 1998, Experience Management Group (EMG) is a strategy firm specializing in consumer experience consulting to the automotive industry.
EMG’s founders spent most of their careers in various executive positions at world-renowned OEMs, including Mercedes-Benz USA, Jaguar Land Rover North America, Aston Martin North America, Nissan Motor Corporation, Infiniti Motor Division, Kia Motors of America, Ford Motor Company, Mazda North American Operations, and Volvo Cars North America.
It was during this time that they realized ‘consumer experience management’ was nothing more than a catchphrase that would never move the customer satisfaction needle without thoughtful strategy and meaningful actions behind it. EMG was formed to deliver an industry-leading methodology, rooted in the customer journey and the KPIs that tell the story every OEM needs to hear.
Traditional approaches focus on the product lifecycle and not the customer lifecycle. Outdated strategies that rest on the hubris of product quality and achieving sales targets do little for long-term, sustainable growth. Here’s what matters most: unrelenting focus on the consumer experience and the voice of the customer.
Today, EMG is the leading North American authority in the field of consumer experience consulting and strategy execution. EMG’s consumer experience optimization methodology and journey mapping has enabled their OEM clients to grow their business and achieve class-leading Net Promoter Scores (NPS) and increased sales in record time.
Experience Management Group
a division of Roadside Telematics Corporation
14 Corporate Plaza Drive, Suite 120
Newport Beach, CA 92660 800-348-7750 Info@ExperienceGrp.com